At Pure Anada, we are committed
to the highest standard of excellence in regards to the
purity of our ingredients. Our minerals are sourced
responsibly from around the world, and lab tested to be free
of any toxic contaminants.
The plant based oils, butters
and waxes that are used in our lip glosses and lipsticks are
purchased organic whenever possible. We select fair-trade
organizations in order to support local communities and
women around the world. This is important to us.
NO synthetic colorants
NO artificial flavours
NO harmful preservatives
NO micronized minerals
NO petroleum by-products
NO heavy metals
NO animal testing
following mineral ingredients
are included in
Pure Anada Mineral Cosmetics:
is a white colored inorganic salt that is produced as a
white powder. This non-irritating ingredient is also a
broad spectrum UV absorber. It is used as a main ingredient
in mineral cosmetics due to its ability to produce good
coverage and adhesion.
Zinc Oxide: is
another white powder that is used as a natural sun-block,
astringent, and antiseptic. This mineral sooths and heals
irritated skin, making your product great for acne prone or
Sericite Mica: is a
white, silky, shiny pigment derived from a fine crystalline
clay mineral. It provides medium coverage, good
spreadability and a smooth texture when applied to the
Red and Yellow Iron
Oxides: are purified iron salts. They are used as the
main ingredients to pigment your foundation.
is a clay that has been heated to a high temperature.
Discovered by the Egyptians, this mineral is used to balance
the warm pigments in your foundation formula.
Mica: is a
reflective mineral which is used in our foundation formula
to add dimension and sheen, making your skin look “alive”.
Mica is also used in our shadows, and blush to provide a
satin finish. We only use micas which are coated with
natural minerals as opposed to dyes, lakes and carmine.
the size and shape of this mineral, it has the ability to
diminish the look of fine lines on the skin, giving it a
soft focus effect. Because the particles are round, they
produce a ball bearing effect, which imparts the finished
product with a silky elegant texture, enhanced slip and
better blendablity providing a “cream to powder” texture.
Nitride is a soft, silky white mineral powder. It is used
as an additive to improve the "slip" of a product (how
smoothly the product applies) as well as "adhesion" (how
long it stays on the skin).
is found in chalk, limestone, marble and travertine. Even
eggshells are 95% calcium carbonate! Calcium Carbonate's
main function is to absorbs moisture.
Ingredients to AVOID in mineral cosmetics:
Micronized Minerals: At Pure Anada we are opposed to
using micronized minerals (nano-sized particles). A
nano-sized particle is under 0.1 micron. Some mineral
cosmetic companies boast that their products contain
micronized minerals. These particles are so small that they
are thought to possibly migrate through the blood/brain
barrier, and there is no research to prove what the effects
of this may be.
The Titanium Dioxide used in Pure Anada cosmetic products
are 0.3-0.4 microns. In fact, the use of a micronized
mineral wouldn't be beneficial to the functionality of our
product, because nano-sized particles are translucent. The
desired result of our cosmetics is to achieve opaque
This is a mineral that is found in most of the mainstream
mineral cosmetic companies. Bismuth is a by product of lead
and copper processing. Bismuth oxychloride is also
frequently used to fill or "bulk up" or bind products.
It imparts a very shiny finish, which may be desirable to
some people, but it can be an irritant to certain skin types
Bismuth oxychloride is considered a skin irritant and can
cause itching and rashes, breakouts, and in large amounts it
can cause cystic acne as well - it's one of the ingredients
you should try to avoid if you have acne or rosacea or
Colors: are used
to create colors that are impossible to create with natural
minerals. They will be labeled as FD&C or D&C, followed by a
color and a number. Example: FD&C Red No. 6 / D&C Green No.
6. Synthetic colors are believed to be cancer-causing
such as the parabens or urea. Mineral cosmetics are
inorganic pigments with no liquid or oils added; therefore
they do not need preservation. They are basically crushed
rocks that have been in the earth since creation.
inhibitors of microbial growth and to extend shelf life of
products. Widely used even though they are known to be
toxic. Have caused many allergic reactions and skin rashes.
Studies have shown that they are weakly estrogenic (mimic
estrogen) and therefore are associated with breast cancer.
is similar to asbestos in structure and has been linked to
respiratory diseases, and can easily be contaminated.
Although talc is a natural mineral, and can be purchased in
fine grades which do not pose any risks, we choose to avoid
it. In addition, there's some evidence that it can
permanently stretch pore walls! The main ingredient in most
"powder" makeup is talc.